This study aims at analyzing the customer mind to understand the motivations that make them make a choice or preference. To understand what triggers the mind is important during product selling.

Consumer Psychology and Neuromarketing

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This study aims at analyzing the customer mind to understand the motivations that make them make a choice or preference. To understand what triggers the mind is important during product selling. Understanding the mind of consumers helps manufacturers understand that advertising a product does not increase customer focus (Genco, 2013). This is proved by the research done in neuromarketing where the brain is said to use shortcuts to handle complex information. Creating many or few attentions does not significantly bring customer focus. Behavioral attention has significant impacts on ambiguous behavior patterns, memories as well as reactions.
It is therefore important to understand the relationship between advertising a product and the level of attention given. The brain is thus known to be lazy but fast since despite using shortcuts research shows that information travels at a speed of 431 kilometers per hour. It is therefore important for to understand whether using subliminal advertising creates any impact on the level of attention given. Research shows that subliminal advertising has huge effects on the level of attention given. Subliminal advertising has strong effects on the conscious state of the brain. This is because the brain uses a sample and assumes a sample and equates it to the whole population. This explains why people perceive that a drink like Coca Cola is red (Mjerikova,2017). The brain applies this assumptions through color, brightness, and contrast. The brain is also able to process information in the backwards step. This is where the brain assigns the highest value to the content with the best world perceptions. A study done on people to determine which food they chose to eat after fasting for three hours showed that the brain has a way in which it assumes that eating a type of food will help reduce hunger. The study showed that there was one type of food that had the highest number of people who preferred eating it. Each brain has its way which it responds to color, food, differentiate between curves and vertices as well as identify characteristics of a brand.
The brain has two types of subliminal creators. The subliminal creator results from the brain focusing for less than 100 milliseconds which is termed to be under the level of brain consciousness. The supraliminal attention is achieved through focusing for several seconds and thus creating reality. This shows that attention cannot be classified under the subliminal stimuli since other factors including blindness change, changing attention, and habituation.
Research shows that a huge number of people don’t like advertisements and mostly those that are programmed to feature at commercial breaks. The brain is a kind of a gear box with two systems grinding against each other. These are the conscious and nonconscious which help the brain make shortcuts in order to process similarity, beauty, repetition of stimuli, familiarity, expectations, and changing order from left to right. This processes are shown during tory telling, metaphors, seeking truth, being simple, rhythm, and preceptors and actuators. Since being familiar is the same as liking, if the brain is giving a small duration to familiarize, then attractive behavior will sprout. The brain also assumes that if in a set one is positive, then the rest are positives. This is known as the halo effect. This has been applied in selling wine, number of Uk’s residents, brand making which entails luxurious items and logos which represent slogans. The brain also has the capability to create nonconscious attention. This is achieved through making connections with artificial figures and can be problematic as the brain can chose to execute ambiguous choices and actions. A study done to understand whether the brain makes informed decisions through perceptions found that there is a strong relationship between perceptions and final decisions made. This is crucial for the advertisers that they ensure similarity of the content used to advertise with the actual real product. This technique is hence applicable in neuromarketing where the choice of brands can be based on the subliminal stimuli of the brain
The brain also has the ability to link one idea with another. When the brain is geared to do something, milestones and characters necessary to achieve the objectives are developed. The brain thus is able to apply numerous sensory activities together. Brain novelty is triggered by the conscious awareness of the brain. For the brain to come o consciousness, the processing speed has to change from eleven million bits per second to fifty million bits per second. Therefore, advertisers can apply the indirect direction in ensuring long lasting impacts on the customers intended. Advertisers can also apply the direct marketing strategy that has positive impacts of explicitly recalling and processing consciousness. The advertiser should thus ensure that their advertisements are easily recalled and recognized. Advertisements are thus supposed to apply the safety aspects since the manner in which attention is achieved, huge patterns, memories and emotions are affected. Advertising has been applied in many areas including the implicit brand equity test, agreeing to pay, mind reaction, and strength. The actions of the brain are assisted out by the eye which tracks time, popping out effect, clear data, create emotions as well as stimulate gazing. The brain is able to build actions and events through associating. This is known as priming where the impact brings the execution of a sequence. This associations can be weak or short and aim to help the brain relate and bring ideas closer to each other. The brain is thus able to processes fluent sequences which results to continuous buying. Fluency is achieved through seeing, sensing, easy processing as well as due to truth, beauty, and low risk.

It is important to note that attention can be seen as a product of intention to create it or distraction resulting from irrelevant data. Advertisers should ensure that their adverts creates a conscious mind as it will help acquire more customers. Advertisers should also ensure that they have friendly and safe attention creating mechanisms as they will help create enhanced networks, emotions as well as memories.

Genco, S. J., Pohlmann, A. P., & Steidl, P. (2013). Neuromarketing for dummies. John Wiley & Sons.
MAJERIKOVA, L. (2017). Ethical Concerns and Neuromarketing (Doctoral dissertation, Masaryk University, Faculty of Economics and Administration).