The health and well-being of children have become critical aspects of modern society. Coping with medical treatment is usually stressful for children, and their families.

Association of Child Life Professionals (ACLP) 2015-2018 Strategic Framework
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Affiliation

Introduction
The health and well-being of children have become critical aspects of modern society. Coping with medical treatment is usually stressful for children, and their families. Pediatric patients often face the challenge of the feeling of vulnerability and fear that may affect the recovery of the patient child. Isolation associated with hospitalization is said to affect emotional and children’s physical health negatively. This inhibit children’s natural development
However, with collaboration from various fields, specialist are able to produce evidence-based information on a child to maximize health outcomes for children and families around the world. One such body that has facilitated such collaboration and cohesion among child health specialist is the Association of Child Life Professionals. The association certifies Child Life Specialists who provide evidence-based, therapeutic interventions through educating and reduces fear and anxiety among infants, children and youth (Pates, 2006). The association of Child Life Professionals (ACLP) is, therefore, an accredited body that ensures continued support in training and certification of Child Life and welfare specialists in the developmental impacts. The body’s role has dramatically improved patient satisfaction and experience. The paper, therefore, seeks to Research the Association of Child Life Professionals (ACLP) 2015-2018 Strategic Framework.

History
Before delving into ACLP 2015-2018 Strategic Framework, it is imperative to understand the Association of Child Life Professionals. Established in 1982, the Association of Child Life Professionals (ACLP) is a not for profit organization that delved into the discipline of child life. It established professional standards and developed frameworks for professional growth of members (Pates, 2006). The association has since the advanced credibility of the child life profession through promoting child welfare standards and fostering research on the international platform. The association trains expertise who help children and infants to cope with the challenge of illness and treatment. According to the Association’s census conducted in 2016, ACLP comprises of 5,500 individuals who represent over 650 organizations worldwide. Its membership comprises of Certified Child Life experts, educators, hospital administrators, child life experts, staff and therapeutic recreation specialist
The association has experienced changes to the Association for the Care of Children’s Health and later became the Child Life Council with 200 members. ACCH developed as an independent organization to its current states of over 5,000 members. It is still argued that the association’s child life is not a sufficiently understood term for outside members. According to the Child Life Specialist, is a strategic sign that professionals?
The Association of Child Life Professionals (ACLP) is a healthy professional membership association with members of US and Canada, Its growing number of members around the world. Members of the association of child life profession work with children’s hospitals, to help families to cope with illness through preparation structured and unstructured activities of medical treatment. It is also essential to promote healthy develop children and their families in the middle of stressful circumstances. ACLP’s headquarters office is located in Arlington, VA, with ten staff positions and a current budget of $2 million.
ACLP’s 2015-2018 Strategic Framework is a road map or plan to the strategic research that was designed by ACLP. Its purpose of the Association of Child Life Professionals is to serve child life professionals. ACLP’s 2015-2018 Strategic Framework is a comprehensive strategic plan that seeks to advances child life through maintaining professional standards, and development among specialists.
The Association of Child Life Council’s 2015-2018 Strategic Plan has a carries the association’s future and a fulfillment of the decision making. In 2016, the board conducted a comprehensive strategic planning process. It reaffirmed its vision through the creation of the following pillars;
•To make child life a household name.
• To enhance parent’s awareness of their ability to proactively ask for child life services.
• To establish that health care decisions are essential for improving patient and family care, satisfaction.
One of the noticeable steps in achieving strategic plan goals involves changing the identity of the association. Subsequently, the CLC Board of Directors made critically important decision of changing the organization’s name to Association of Child Life Professionals. Our strategic planning session was facilitated by a trained expert who guided our discovery process and incorporated additional information and resources to supplement our reports and trend analysis.
Financial aid
Partnership with major donors provided financial support required to analyze the planning process comprehensively. According to analysis, a new strategic plan was formulated to finance the strategy. The new strategic plan offered a framework and a pathway to help our vision become a reality (Pates, 2006). According to the Association of Child Life Council‘s strategic framework, there are three key strategic drivers;
(a) Professional Credibility.
(b) Member Experience.
(c) Organizational Strength.
The association’s strategic plan establishes a concrete foundation for prioritizing researching to expand the awareness of the speclists and boost to strengthen the value of child life. . In addition, there is a grant from corporate partners who saw value after the sea.
Rebranding
The association’s strategic plan emphasizes the importance of rebranding based on the need to reach and influence stakeholders and enhance professional credibility. Research-based rebranding project involves a few steps for rebranding. Rebranding complete remark, at the color palette, goals with external climate. The association has done exhaustive PR firm has been doing exhaustive research so as to develop a brand identity that will the association to influence stakeholders.
The 2015-2018 Strategic Framework has an underlying mission for this association meant to advance child life through the establishment and maintenance of professional standards. It will also achieve this through enhancing professional growth among its child specialists. Advancing child life will also be attained through advancing credibility of the child life professional through promoting efficacy in the practice of child life. 2015-2018 Strategic Framework’s mission is anchored on the idea that every child ought to have access to comprehensive child life professional services as an important aspect of child health care.
The 2015-2018 Strategic Framework is anchored on three major strategic drivers. The strategic drivers guide the Association of Child Life Council‘s mission. The drivers include professional credibility, organizational strength, and member experience. Discussion and decisions made by the Board of Directors are founded on these strategic drivers and their goals (Debuys, 2017). However, task forces and committees work will help align the goal and with the desired outcomes.
The future of Child Life
Health professionals and play a vital role in the implementation of the 2015-2018 Strategic Framework. The future of the child life greatly depends on the expertise ensures of the competent child life professionals who are committed and ready to impact on the lives of the families. Endorsement is voluntary processes that enhance quality child life academic and clinical programs, promote. The most important aspect is the best interest to better the child life is a role of the profession as a well as the patient through continuous quality improvement.

Recommendation.
Achieving good child health among children is essential for their later health life. Most health issues experienced adulthood and old age were at one-time avoidable risk factors that would have been prevented from childhood. The United Nation Convention on the Rights of the Child notes that every child has the right to highest attainable health standards. The Association of Child Life Professionals anticipates that the next strategic planning will be done in 2018. It will develop a picture of the success of the organization relies on the ability to change effectively. This approach would require listening and valuing the shared responsibility among all of ACLP’s stakeholders. Certified Child Life Specialists offer evidence-based, accurate to therapeutic interventions, and knowledge that reduces fear to children and infants Certified Child Life Specialists are versed with information on all development impacts. The role of specialists is to help improve patient health car e and the overall satisfaction during and after treatment.
The association of Child Life Specialists (CCLSs) works to create a positive experience for the child and family. It offers psychosocial care of children with illness and hospitalization. The 2015-2018 Strategic Framework notes that the members of a child life professionals healthcare teams require the support of pediatric patients together with their family. They work and play as preparation for procedures, and education to make potentially traumatic experiences less stressful. As a result, Certified Child Life Specialists increase patient satisfaction and contribute to improved healthcare experiences for the entire family.

References
Debuys, L. R. (2017). Conservation of Child Life A National Responsibility. JAMA: The Journal of the American Medical Association, 71(4), 237.
Pates, M. (2013). The U.N. Convention on The Rights Of The Child And Corporal Punishment. The United Nations Convention on the Rights of the Child: An Analysis of Treaty Provisions and Implications of U.S. Ratification, 201-206.