Media psychological theory
In the contemporary society, the media has brought about heating discussions globally. The media has a great influence on the public. Various governments have created different rules and regulations for their respective media channels but the freedom for media still remains. In this digital society, the media has a number of influences on cultural, social and economic aspects in the society. Despite the positive impacts the media has on society, it has been accused on a number of negative impacts as well. This paper will use the CNN television station as an illustration of the media psychology. The CNN is an international television program based in the United States of America. It basically broadcasts news about the world, money, sport, entertainment, technology among others. In particular, this paper will advance to explain the social learning theory as pertains to this article/media (Wilkinson 2014)
Albert Bandura, a social psychologist, carried out a research on the effects of watching filmed materials on the behavior of children. His objective was to illustrate his latest theory which shows that learning in children could merely be through such ways as observation, which lacks reinforcement for example offering rewards or giving punishments. This has previously been the symbol of ancient theories of learning. Such ancient theories revolved around classical or the operating conditioning. This process involved mediated learning approaches through models of observations in actual life or the media involves the following four stages; firstly, by noticing as well as attending to behaviors that have been modeled. Such behaviors include verbal and facial expressions, secondly, by visually coding the behavior contained in the memory, thirdly, by enacting the behavior and lastly through motivation based on evaluating the consequences. Steps one and two are the acquisition phase whereas steps three and four comprises the performance phase. However, learning can only be demonstrated when performance takes place even though some acquired behaviors may actually not be perfor7med. In other words, the social cognitive theory elucidates the trait that has been seen in the actual life or through the media. These observations can modify the mental models of children which govern their various behaviors. This is all that the social learning theory entails (MacBeth n.d).
From the above analysis, CNN for example, is capable of having a significant impact on a child watching any program in which parental guidance is required but ignored by parents. It is therefore important for parents to be watchful over their children when it comes to social media. Actually, children should only watch programs that lack parental guidance. Otherwise, some programs are capable of changing the general behavior of children as they learn through the social learning theory from the media.
Wilkinson P. (Dec 8th, 2014). CNN. 2014 cable network. London.
MacBeth M.T. (n.d). Psychology of Media Use.